City marketing
for Langenfeld.
It is a well-known fact that competition stimulates business. That is why Langenfeld launched a city marketing campaign aimed at companies to move to their beautiful city. The slogans "Settle in Langenfeld and save a heap of money" and "More space for good business" refer to the particularly low trade tax rate and new commercial sites. For a city, quite provocative and straight-forward. The out-of-home campaign was located mostly in neighbouring cities (Cologne, Düsseldorf, Monheim and Leverkusen) to attract surrounding businesses to Langenfeld. The campaign included several 18/1 and Citylight posters, location brochures in various languages, a landing page and support from our public relations team. As a mailing, more than 1,000 managing directors from Cologne and Düsseldorf received small relocation boxes from Langenfeld as well as a brochure and a checklist.
![Stadt Langenfeld Broschüren](/fileadmin/user_upload/portfolio/bilder_content/Stadt_Langenfeld/broschuere_.jpg)
![Kampagne Stadt Langenfeld Plakat Mehr Platz für gute Geschäfte](/fileadmin/user_upload/portfolio/bilder_content/Stadt_Langenfeld/18_1.jpg)
did it work?
The campaign's success is based on an unusual idea and strong PR strategy. The provocative placement of the campaign in neighbouring cities caused a stir in the press and among the neighbouring city councils. With our professional PR support and a press conference, the campaign was able to unfold its full potential and generate the required awareness. This way, we were able to make a great impact, even with a limited media budget.
Over 25 press releases in local and national media (Die Welt, W&V, Rheinische Post, Bild, etc.), TV reports in the Lokalzeit Düsseldorf and RTL West as well as radio reports on Antenne Düsseldorf. Soon, the first companies started pouring in.
![Stadt Langenfeld Website](/fileadmin/user_upload/portfolio/bilder_content/Stadt_Langenfeld/digital_.jpg)
"a bold city campaign
that made national
headlines."
Evi Papadopoulou, PR