powered by you.
Sustainable power generation and supply has been gaining on importance for years. The international research company SOLIDpower GmbH supplies innovative solid state fuel cell technology and offers a product to advance clean energy transition. With products such as the "BLUEGEN BG-15", nothing stands in the way of the decentralized self-generated power. Your home, personal electronics and your electric car can be independent of the grid.
The campaign is aimed at users with a corresponding energy consumption. A very technical product, but also one that becomes emotionally enhanced by linking it to everyday things and experiences: Movie nights with loved ones, charging your dream car, or uninterrupted gaming sessions. This campaign is aiming at uses across Germany, whilst a supporting cross-media campaign is recruiting new installation partners at the same time.
"we have been part of
this team for years. That
is the best way to
implement complex
strategies."
Katharina Schmidt, Art Director
