the sternburg
beer bingo.

Open a Sterni bottle. Collect bottle caps. Win prizes. It's as simple as that. We developed a concept for Sternburgbrauerei to further link their brand with the target group, even after enjoying the contents of the bottle: beer bingo. Smilar to the classic American version of Bingo, numbers from underneath the bottle caps are being collected. The required bingo cards are available at all retail outlets. Whoever finishes first, shouts out: “bingo” ... and of course collects an online prize.

„A project that had
to undergo multiple
strategic phases of testing
during creation.“

Dennis Gnas, Art Director