“my euro counts” donation campaign.
Changing the future of children: that is the mission of the YOU Foundation – Education for Children in Need. Together, we reimagined the topic of donations and developed a nationwide campaign that makes helping simple: everyone can give one euro, and together, those euros create real impact.
For us, this campaign is a true passion project, which we are proud to support as a sponsor. From strategy through to execution, three striking concepts for out-of-home advertising, print ads, flyers, digital media and the landing page were created by our Schurken team.
Bold typography, powerful colour blocking and the creatively integrated euro symbol ensure strong recognition. Rather than relying on conventional charity imagery designed to evoke sympathy, the campaign focuses on clarity, simplicity and activation.
With Rainer Calmund as its first prominent ambassador and a direct call to action, “My Euro Counts” gets straight to the heart of the matter: helping does not have to be complicated. It just has to start.
